Jiangsu kangliyuan Sports Technology Co., Ltd., established in 1973, has been producing and exporting sporting goods and fitness equipment since 1989. The company has two modern production bases. The company's main products cover seven series, including treadmill, fitness bike, strength trainer, free weight trainer, outdoor path and group activity equipment. Its products reach more than 100 kinds. The products are not only put on the domestic market, but also exported to more than 20 countries and regions such as the United States, Europe and Australia. According to the comprehensive evaluation of China Light Industry Federation, our comprehensive strength has ranked among the best in the same industry for many years. We are a leading enterprise in the production of fitness equipment in China.
The company has established long-term and stable cooperative relations with many world top 500 enterprises such as "Wal-Mart", and is the designated manufacturer of well-known sports fitness equipment companies such as "Adidas, IMPEX, Argos and dices". The products meet the standards for export to European Union, USA and other national markets, realize barrier free export, and the products are sold well at home and abroad.
The company adheres to innovative development and actively participates in national fitness. It has passed the cage football product certification, multi-functional venue certification, national fitness path product certification and indoor national fitness center equipment product certification, forming a complete national fitness full series of product system. At the same time, the company actively participates in the formulation of fitness equipment industry standards and creates industrial technological development.
The company actively docking the "Internet plus" and "made in China 2025", and formulated the magnificent goal of building China Kang Liyuan and world Kang Liyuan. Implement three strategies: innovation driven, brand driven and culture driven; The company has stepped into a new stage of innovative development and connotation expansion through comprehensive transformation and upgrading from five aspects: equipment intelligence, management informatization, marketing e-commerce, business branding and manufacturing service.
In terms of equipment intellectualization, the fitness equipment intelligent manufacturing workshop is developed according to the intelligent workshop standard of the national development and Reform Commission. At the same time, the company has intelligent equipment such as laser cutting machine, welding robot, automatic packaging and stacking line, ROHS test chemical composition analysis, spectral analysis, dynamic and static load laboratory and other advanced testing laboratories in the industry. It has laid a solid foundation for building high-quality products.
In terms of management informatization, the company has fully adopted ERP network control for procurement and supply, warehousing and logistics, production scheduling and e-commerce sales. The company will fully realize the construction objectives of building "online kangliyuan" and "smart factory".
In terms of e-commerce marketing, the company's comprehensive fitness equipment ranks among the best in jd.com and tmall.com, and has won a number of honorary titles.
In terms of business branding, relying on the brand advantages of high-tech enterprises, the company vigorously promotes the innovation of business model, focuses on the two ends of the "smile curve", that is, the two links of product design and marketing, and tries to explore the new model of "kangliyuan design, manufacturing and online sales".
In terms of manufacturing service, we have developed the "Internet plus fitness equipment" development plan to promote the transformation from manufacturing to manufacturing service industry.
In the future, kangliyuan company will take "strengthening the national physique and serving the people's health" as its own responsibility, actively lead the new fashion of "happy sports and intelligent fitness", strive to create value for users, create opportunities for employees and create benefits for the society, make every effort to build "China kangliyuan and Centennial kangliyuan", and sincerely return the care and love of users and friends from all walks of life.